An impressive pallet of matzah on sale at Wegmans.
Wegmans stocks Osem, Manischewitz, Yehudah and Streit’s brands of matzah.
There is even a stand with free Maxwell House Haggadot, one of the loveliest acts of corporate generosity (Kraft foods) and one that definitely snags its intended target; for my part, I am a loyal consumer of Maxwell House products.
However, all is not perfect in the Wegmans world of Matzah. There is one brand of matzah missing from the Wegmans line-up, Rakusen’s.
Rakusen’s is the Jewish claim to fame of my hometown in Leeds, UK. We would drive past the matzah factory every day on our way to school. The Rakusen’s matzahs are very thin and crispy, quite different to any other brand of matzah. Once you have tasted Rakusen’s, eating the other kind is like chomping your way through corrugated cardboard. Plus these matzot come wrapped in a plastic wrapper inside the box which seems a lot more hygenic and tamper-resistant than stuffing the matzot straight into the cardboard container.
In past years, Wegmans has stocked Rakusen’s matzah at its flagship store in Rochester and once even in the Ithaca store. But not this year. I contacted Wegmans customer services online requesting them to stock this brand and received a standard “Thank you for your comments” response.
Thinking that this would be the last I heard about this as my comment disappeared into the interwebs I was surprised a few days later when a letter arrived at my house containing the following reply:
Pretty prompt and courteous customer service!
But, dear reader, this left yours truly with a dilema. Where to obtain Rakuen’s matzah?
It turned out that a grocery chain named ShopRite is stocking Rakusen’s matzah. Unsurprisingly, this option was hampered by a feasibility issue, namely:
or, as the ShopRite store locator put it:
So we turned to Amazon. Not without trepidation, would our order arrive in time for Pesach? Happily, only a couple of days later, this box arrived on our doorstep:
Rakusen’s matzah definitely makes the tedious chametz-free days of Pesach a little more gastronomically pleasant and I was really happy to be able to acquire some.
Perhaps some of you will feel like adding your voice and also requesting this product from Wegmans in the future.
Until then I can recommend that Matzah in the mail is the way to go!